loading animation, pen stirring a mug

2018 - 2022

Live On The Green
Music Festival

Full-Service Visual Design & Website Support
Website     Brand Identity     Social Media
Event Signage     Illustration     Merchandise
Motion Graphics     Print Products


Pen & Mug has worked closely with the team behind Lightning 100's Live On The Green music festival since 2018 (and a few of our team members have been avid fans of the festival long before that).


In our first year of partnership we were responsible for managing the festival's existing website and creating a wide array of graphic design work for all their communications – from event signage to social graphics, lineup announcement to sponsorship pitches, motion graphics to print ads, and more!


After a successful first year, the LOTG team brought us back to be part of something that we're still a little giddy about: completely reinventing the visual brand of the festival. In close collaboration with the producers of Live On The Green and the legend himself Andy Bird of Friendly Arctic, we designed the festival's revolutionary new look: something brighter, friendlier, and summer vibe-ier that still feels big and epic and exciting.


Once we had that, it was up to us to redesign everything that the visual brand touches to align with the new aesthetic.

%

rated their experience either "very good" or "excellent"

~,000 FANS

annual attendance

- DAYS

of live music

2012-

Best Concert Series

Nashville Scene
Reader's Choice Awards

1998-

Best Radio Station

(Lightning 100)
Nashville Scene
Reader's Choice Awards

Live On The Green main logo
photo of the Live On The Green main stage
LOTG 2022 Lineup Poster
LOTG 2022 daily schedule graphic
LOTG 2022 daily schedule graphic
LOTG 2022 countdown social graphic
Live On The Green sticker Live On The Green sticker pile
Live On The Green instagram animation
Grace Potter

"Pen & Mug has been Live On The Green’s go-to for graphics and web design since 2018. They always make our visions come to life and do so with blazing fast speed. We will definitely continue to work with Pen & Mug!"


Tom Hansen

VP Sales & Marketing


batman building gif
custom illustration for LOTG official 2022 merchandise
custom illustration for LOTG official 2022 merchandise
custom illustration for LOTG official 2022 merchandise
custom illustration for LOTG official 2022 merchandise
custom illustration for LOTG official 2022 merchandise
Photobooth frame design
LOTG 2022 daily schedule graphic
LOTG 2022 artists graphic
LOTG 2022 daily schedule graphic
LOTG 2022 artists graphic

Website


One of the most exciting projects we accomplished for the 2019 season was creating Live On The Green's new made-from-scratch website. The previous site had many opportunities for functional improvements and needed a visual overhaul to align with the new brand aesthetic. After some discussion with the client, we decided the best course of action was to blow the site up entirely and start fresh.


Beginning with a blank page (and a pen and a mug), we reimagined the website's overall look and feel and user experience. We designed and built each page from header to footer, and created all the visual assets like icons and graphics and waves of color. Then, when everything was quality-assured and ready to go... **ROCKET LAUNCHING SOUND.** 🚀 🚀 🚀


We have some mockups of the website and a screenshot of our workboard below for your viewing pleasure, but the best way to experience the new-and-improved liveonthegreen.com is to go click around it yourself. Go ahead, we'll wait right here.


Live On The Green (.com)
Live On The Green website on a mobile device
custom illustration for lawn passes
custom illustration for Lightning Lounge VIP passes
custom illustration for VIp plaza passes
Adobe Xd workboard in process of designing liveonthegreen.com
Illustrated festival map
All Access wristbands
Artist wristband on American Authors
Artist wristband on Wild Love
Artist wristband close up
Staff t-shirts
Live On The Green 2019 lineup poster
love nashville gif weather delay graphic
Overhead photo of the crowd at Live On The Green

"With its 10th season recently completed, Live On The Green has grown from a niche neighborhood concert series into a music industry force, which draws thousands of fans, pumps millions of dollars into the downtown economy and alters album release strategies for record labels."

The Tennessean, 2018



Grace Potter
Wilder Woods
dispatch
rainbow kitten surprise
matt and kim
The Live On The Green main stage

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