Live On The Green Music Festival 2019
Website | Digital Graphics | Print Ads
Event Signage | Overview Booklet
Credentials | Illustration
Instagram GIF Stickers
This was our second year working with Live On The Green, and we got to be a part of something that we're still a little giddy about: completely reinventing the visual brand of the festival.
In close collaboration with the producers of Live On The Green and the legend himself Andy Bird of Friendly Arctic, we formed what scholars shall refer to as "The Fellowship of the Green." Together with the Fellowship we helped design the festival's new look: something brighter, friendlier, and summer vibe-ier than years past that still felt big and epic and exciting. The image above is what we made first; the concept that set the tone and started it all.
Once we had that, it was up to Pen & Mug to take the new aesthetic and run with it to create all remaining print and digital marketing materials for the festival's 11th year.