Live On The Green Music Festival 2019

Website   |   Social Graphics   |   Print Ads
Event Signage   |   Overview Booklet
Access Credentials   |   Illustration
Festival Map   |   IG GIF Stickers

This was our second year working with Live On The Green, and we got to be a part of something that we're still a little giddy about: completely reinventing the visual brand of the festival.

In close collaboration with the producers of Live On The Green and the legend himself Andy Bird of Friendly Arctic, we formed what scholars shall refer to for years to come as "The Fellowship of the Green." With the Fellowship, we designed the festival's new look: something brighter, friendlier, and summer vibe-ier that still feels big and epic and exciting. The image above is what we made first; the concept that set the tone and started it all.

Once we had that, the other members of the Fellowship began work on their own areas of expertise, and it was up to Pen & Mug to take this new aesthetic and run with it – creating all print and digital assets for the festival's 11th year.

Website

The largest and most exciting project we accomplished for the 2019 season was creating Live On The Green's new made-from-scratch website. The previous site had many opportunities for functional improvements and needed a visual overhaul to align with the new brand aethetic. After some discussion with the client, we decided the best course of action was to blow the site up entirely and start fresh.

Beginning with a blank slate (and a pen and a mug), we reimagined the website's overall organization and experience. We then designed each page from header to footer, constructed the operational site, and created custom assets like icons, spot illustrations, and LOTG2019's iconic color waves. Then, when everything was quality-assured and ready to go...

**ROCKET LAUNCHING SOUND.**

We also managed regular updates to the website during the 2019 lineup announcement and throughout the run of the festival.

We have mockups of the site and a screenshot of our Adobe Xd workboard below for your viewing pleasure, but the best way to experience the new-and-improved liveonthegreen.com is to go click around it yourself. Go ahead, we'll wait right here.