Live On The Green Music Festival 2019
Website | Social Graphics | Print Ads
Event Signage | Overview Booklet
Access Credentials | Illustration
Festival Map | IG GIF Stickers
This was our second year working with Live On The Green, and we got to be a part of something that we're still a little giddy about: completely reinventing the visual brand of the festival.
In close collaboration with the producers of Live On The Green and the legend himself Andy Bird of Friendly Arctic, we formed what scholars shall refer to for years to come as "The Fellowship of the Green." With the Fellowship, we designed the festival's new look: something brighter, friendlier, and summer vibe-ier that still feels big and epic and exciting. The image above is what we made first; the concept that set the tone and started it all.
Once we had that, the other members of the Fellowship began work on their own areas of expertise, and it was up to Pen & Mug to take this new aesthetic and run with it – creating all print and digital assets for the festival's 11th year.
across 2 stages
of live music
avg. annual attendance